Tag Extractor - TubeRanker

YouTube Tag Extractor Tool

YouTube tags are hidden metatags associated with videos, added by the publisher during upload. Not all videos have these tags, as it depends on whether the uploader chooses to include them.

The Tag Extractor tool is useful for extracting and revealing these metatags from any public video. Understanding how competitor videos and other high-performing videos use tags can provide valuable insights into boosting video performance.

Tags should not be confused with HashTags, which are displayed in the video description and above the video title.

What are YouTube Tags?

YouTube can be confusing because it has two types of tags:

Tags: These are invisible “meta” tags associated with a video, which the Tag Extractor tool can reveal.
Hashtags: These are visible tags displayed above the video title. You can find more information about YouTube HashTags here.
Tags are added to a video during the upload process on YouTube. Unlike HashTags, they don’t have pound (#) signs in front of them and can include spaces to form phrases. The best practice is to use lowercase tags with alphanumeric characters.

Since these tags are not visible on the video page, our friends at SEOptimer have shared some screenshots to show how they tag their videos behind the scenes.

In YouTube Studio, at the bottom of the “Video details” page, there’s a “Show More” hyperlink:

Once this is clicked, it expands further options including “Tags”:

A YouTube video can have up to 500 characters worth of tags, which is quite a lot! In the example above, the SEOptimer video has 11 tags, totaling only 164 characters out of the 500 limit. This means there’s plenty of room for more tags.

Here’s where the magic happens: with the YouTube Tag Extractor, you can easily reveal these hidden meta tags with just one click of a button.

You’ll notice that the tags are extracted in the same order as the author used them. This provides valuable insight into what the author considers the most important topics in the video and the highest-priority tags for video SEO.

Why are YouTube Tags important?

Now that we’ve seen how the YouTube Tag Extractor works its magic on any public YouTube video by extracting the invisible meta tags while maintaining the author’s intended order let’s explore why this is important.

If you’re reading this, you’re likely interested in Video SEO. YouTube has confirmed that many factors, such as the title, description, hashtags, thumbnail, tags, and video quality, influence a video’s ranking in search results.

We recommend mastering the basics and using all of YouTube’s features to categorize and give meaning to your videos. While the exact impact of hidden meta tags on search rankings is debated, it’s best to optimize and utilize all features available. The more YouTube understands your video’s content, the better its chance of ranking higher in search results.

YouTube Tags strategy

When extracting tags from competitor videos, some strategic considerations must be remembered. Here are two possible scenarios:

The video has no tags: This is quite common, as the tags field is hidden behind the “Show More” link at the bottom of the video details page in YouTube Studio. Competitors who aren’t familiar with YouTube might overlook this and upload their videos without any tags. This is advantageous for you because any tags you add to your video will be more effective. Consider the wording used in the competitor’s video title and description and any hashtags used in the description.
The video has tags: If the competitor’s video has tags, like the example from SEOptimer with 11 tags, the next step is to assess the quality of these tags. Look for anything unexpected or unusual about the tags and their order. The ordering of tags gives insight into how they prioritize their key terms. For direct competitors, use similar broad tags to stay competitive, but also include some unique tags to capture niche searches where you may have an advantage.

The order of these tags reveals how they prioritize their key terms. For direct competitors, we suggest using similar broad tags to stay competitive but also include some unique tags to attract niche searches where you might have an advantage.

The best part about tags is that you can edit them after publishing your videos. So, if you think some of your videos could perform better in search or if competitors are doing better on certain key terms, try editing your tags accordingly.

One more thing to consider when choosing your tags is what YouTube mentions just above the tags input box:

Tags can be helpful if the content in your video is often misspelled.

Since tags are hidden on the page, they’re ideal for including common misspellings of your brand, product, or service, as well as colloquialisms, slang, or other “internet language” used around your organization.

Online users often abbreviate and use informal terms, so including some of these terms in the tags field can be beneficial if they’re relevant to your video.

YouTube Tag Extractor Tool

What are YouTube Tags?

Why are YouTube Tags important?

YouTube Tags strategy

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