Rank Tracker - TubeRanker

YouTube Rank Tracker Tool

The Video Rank Tracking tool is essential for marketers to monitor the performance of their Video SEO, whether it’s for their own videos or those of their competitors. It provides valuable insights into search result rankings, keyword search volume, and estimated views, helping you understand how well your videos perform.

What is YouTube rankings?

YouTube rankings indicate where videos appear on the YouTube results page.

As the second largest search engine in the world, YouTube is primarily used for searching. People look up every imaginable topic, and the search results page is where marketers compete for the top positions. YouTube videos can also show up in Google search results, depending on the query, as well as in Google video search results.

For example, if you search “best red wine” on YouTube, the top result might be a video from Marc Supsic’s Wine Living channel, posted three years ago.

This makes YouTube unique: the lifespan of content is much longer than that of other social channels. Even the third result for a search might be a video published eight years ago. It’s important to remember that while YouTube videos can appear in Google search results, performing the same query on Google Videos can yield very different results. For example, the #1 video on YouTube might be in the #6 spot on Google Videos.

This is because YouTube and Google have different search algorithms. YouTube focuses exclusively on its own videos, while Google searches for the best videos across the web, including those embedded on websites via Vimeo or other media players. In the example above, Google Videos has determined that web pages with embedded videos on foodandwine.com and vincarta.com are more relevant to the search term than Marc’s standalone video.

Why should you track rankings?

To expand on the previous example, where Marc’s “Best Red Wines For Beginners” video appears in search results, it can greatly affect how many views it gets.

Studies show that over 25% of people click on the first result in search results. After the first few results, the number of clicks drops quickly. Improving your video’s ranking even a little could mean the difference between a video that no one sees and one that gets lots of views.

The main reason to track your rankings is that your position in search results can change quickly. Search algorithms are always evolving, so the results you see today might differ tomorrow, next week, or next month. Your search ranking has a big impact on your video’s success. Being at the top of the first page of results can lead to thousands of views, depending on the search term.

What does the Rank Tracker tool do?

The YouTube Rank Tracker allows you to monitor the search position of any YouTube video, whether it’s your own or a competitor’s. For instance, consider this video from Food For Net about the “10 Best Red Wines for White Wine Drinkers”:

It was published some time ago and has low view and engagement counts. To track this video, simply paste the Video URL into the tool along with the keyword or keyphrase you want to search for, in this case, “best red wines.”

Then we can see the following results:

Position: The video ranks at 622 in the search results, which means it is buried far down (around page 31, considering each page loads 20 videos). This low ranking means it can’t currently rely on organic search results for the term “best red wines.” Instead, it needs to focus on longer tail search terms.

Food For Net can improve the Video SEO for this video by optimizing the Video Description, Tags, and HashTags. Currently, the video has no description other than a URL, which is a missed opportunity for better ranking.

The next step in any optimization effort is to track its impact on ranking. However, doing this manually daily is time-consuming and prone to data entry errors or missed days.

This is where the Rank Tracker comes in. It automatically monitors video positions for you, allowing you to focus on optimization while the tool handles the tracking. Registering an account allows you to save your keyword and video settings and monitor your rank position as it changes over time.

How does Video SEO work, and what are the ranking factors?

Video SEO (Search Engine Optimization) is similar to traditional SEO on Google. It involves strategies and tactics to optimize your videos so they rank higher in search results. The fundamental concepts are the same:

Keywords

Search is primarily driven by keywords, so make sure to include your target keywords in and around your video, especially in the Video Title and Description. Use our Video Description Generator to optimize your description and take advantage of the 5,000 characters YouTube provides.

Metadata

Video metadata includes elements like Video Tags and HashTags. Video Tags are hidden keywords and phrases you add in the Video details section when uploading your video in YouTube Studio. HashTags, however, are visible (the first three appear above the Video Title) and can be added to the Video Description.

Search Intent

Both platforms aim to provide the most relevant results when someone searches on Google or YouTube, but they do this differently. To determine relevancy, Google’s search algorithm measures page experience (such as time spent on the page and bounce rate). YouTube, however, determines relevancy based on engagement and watch time. Top-ranking videos tend to engage and hold viewers, even if they aren’t technically the most relevant for the search term.

When considering a user’s search intent, there are four main categories that most searches fall into:

Informational intent: For example, “best red wine” – the viewer wants to learn about different varieties or types of wine.
Commercial intent: For example, “red winemakers” – the viewer is looking for wineries, cellar doors, and producers of red wine.
Transactional intent: For example, “cheap red wine” – the viewer wants to find the most affordable options to buy red wine.
Navigational intent: For example, “red wine ladies” – the viewer wants to visit The Red Wine Ladies YouTube channel and watch their videos.